Events

Black Tech Saturdays, Detroit’s leading community-driven tech and entrepreneurship movement, is partnering with the University of Michigan Center for Innovation in Detroit and Michigan Central to launch Bridge to Success, a first-of-its-kind microcredential partnership designed to close the $8.5 trillion skills gap threatening America’s workforce.

Each certification will require a 9-hour commitment for instruction, plus some independent work between sessions. The program combines the community and tech expertise of BTS with UMCI’s academic rigor, providing certification badges.

• Storytelling and Marketing: Develop a comprehensive marketing strategy by defining your unique value, identifying your target audience, selecting effective channels, crafting compelling messaging and integrating everything into a cohesive campaign plan.

Program Details:

Dates: July 11, July 25, August 1, 2026
Time: 9:00 a.m. – 12:00 p.m.
Location: Newlab at Michigan Central, 2050 15th St, Detroit, MI 48216